Danger Doom - Mince Meat

Having seen the unthinkable profits that Gap and Tommy Hilfiger receive due to their connections with the world of music, record companies themselves begin to engage in branding actively. They not only support working musicians with the help of sophisticated co-branding technologies, but the groups themselves increasingly perceived as brands. As such, tested in the market - Spice Girls, Backstreet Boys, N 'Sync, All Saints, and others - all this is already not groups, but brands. - Naomi Klein